www.apparentgroup.ae ("Website") is owned and operated by Apparent Powers Systems FZCO ("we", "our", "us"). This Privacy Policy explains how we collect, use, and disclose personal information obtained through your use of the Website. By accessing or using the Website, you consent to the practices described in this policy. If you do not agree, please refrain from using the Website.

We place great importance on protecting personal information and are committed to maintaining your privacy. This policy outlines:

1. Why We Collect Personal Information
When you interact with our Website, we may ask you to provide personal details such as your name, contact information, and other relevant data (collectively, "Personal Information"). This information is stored securely and may be used for purposes including, but not limited to:

a) Registering your account on the Website.
b) Responding to inquiries or communication from you.
c) Conducting user satisfaction surveys.
d) Complying with legal obligations.
e) Preventing and detecting criminal activities.
f) Troubleshooting technical issues with the Website.
g) Marketing and promotional activities (as detailed below).
h) Facilitating communication between you and us.

2. Purposes for Collecting and Using Personal Information
We collect and use your Personal Information for the following reasons:
a) To establish and maintain a responsible commercial and legal relationship.
b) To provide you with our products and services, where we have a legitimate interest.
c) To conduct research and gather statistics to understand customer needs and eligibility.
d) To recommend relevant products, services, and opportunities.
e) To inform you about new developments and product offerings.
f) To develop, enhance, market, and provide products and services.
g) To provide customer support and assistance.
h) To comply with legal and regulatory requirements.
i) To send you requested information and updates.
j) To address inquiries related to our products, services, or this Privacy Policy.

3. Data Retention
We will retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected or as required by law. For example, if you contact us with a complaint or query, we will keep your information until the matter is resolved. We periodically review and securely delete or anonymize Personal Information that is no longer needed. Anonymized data may be retained indefinitely without further notice.

4. Disclosure of Personal Information
We do not sell or trade your Personal Information to third parties. However, we may share your information as follows:
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- If you are a customer, you authorize us to retain, use, transmit, and share your Personal Information (including sensitive data) with our offices, agents, service providers, contractors, affiliates, and any entity to which we transfer our rights and duties.
This includes third-party companies offering related services such as payment processing.
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- We may provide third-party service providers and processors with access to your Personal Information for purposes such as data storage, customer relationship management, marketing, web hosting, and consumer research. These providers may be located outside the UAE and may use technologies like cookies and web beacons to collect information.

- We may disclose your Personal Information as permitted or required by law, such as to comply with legal orders, warrants, or subpoenas issued by competent authorities.

- We may transfer your data to comply with applicable data protection laws and regulations.- We may share your information with our employees, agents, and affiliates to perform functions on our behalf. If you choose not to provide certain requested Personal Information, you may still access our Website, but some services or options may be unavailable.

In certain instances, we may need to communicate with you for administrative or operational reasons related to our services.
Your information will be stored in our systems or those of appointed third parties, which may be located outside the UAE. We may also allow other third parties acting on our behalf to access your information for the purposes outlined in this policy or as otherwise approved by you.
We implement safeguards to ensure our service providers treat your Personal Information consistently with this Privacy Policy and use it only to provide services to us.

5. Accessing and Updating Personal Information
If your Personal Information changes or you no longer wish to receive our services, you can correct or update the information we have on file. To do so, please contact us at privacy@apparentgroup.ae

6. Transferring Personal Information
To protect your data, we only transfer it subject to appropriate safeguards. If another entity acquires us or our assets, the information we have collected about you may be transferred to that entity. In case of bankruptcy or reorganization proceedings, your information may be considered an asset and sold or transferred to third parties. In such events, we will make reasonable efforts to ensure the transferee uses your Personal Information consistently with this Privacy Policy. We may also share aggregated, anonymized, or de-identified non-Personal Information with third parties for marketing or analytics purposes.


7. Consent
Apparent Powers Systems FZCO may seek your consent before processing your Personal Information in certain circumstances. The form of consent will vary depending on the type of information and your reasonable expectations. We will always obtain express consent when the information is considered sensitive, such as data relating to race, ethnic origin, politics, religion, trade union membership, genetics, biometrics, or health.

Consent may be obtained through:
a) Application forms that inform you of how your Personal Information will be used.
b) Tick boxes allowing you to opt-out of sharing your information with other organizations.
c) Verbal consent when collecting information over the telephone.
d) Consent obtained when you use our products or services.
You may withdraw your consent at any time by contacting privacy@apparentgroup.ae However, any processing of your Personal Information based on your prior consent will remain lawful.

8. Security
When you use our Website or provide personal information, your details are transmitted securely over the internet. We have implemented robust security measures and follow strict procedures to safeguard your Personal Information and prevent unauthorized access. If we need to disclose sensitive information to you, we may request proof of identity for security purposes.